Rossel Media

Main Goal

Strategic contribution to Belgium’s leading media group, optimizing reader engagement and digital retention through high-traffic news interfaces.

Methods

This mission was less about designing isolated pages and more about orchestrating consistency across a complex media ecosystem. Working inside the Rossel environment, I contributed to major editorial platforms such as Sudinfo, Le Soir, RTL, Le Sillon Belge and La Voix du Nord. On Le Soir, RTL and La Voix du Nord, my role focused primarily on maintenance and continuous improvements. For Sudinfo and Le Sillon Belge, we handled full-scope integrations from scratch, from implementation to production release. Across all platforms, we also optimized newsletter workflows, user profile management, and subscription funnels (GPG/PCG).