AutoTuner Cloud Platform

Architecting a high-performance SaaS ecosystem for the automotive tuning industry leader, bridging complex binary data management with a premium user experience.

My Role

Sole UX/UI Designer for the first 6 months, responsible for the full audit of the existing platform, all UX concepts, wireframes, and high-fidelity prototypes. Also heavily involved in frontend integration alongside a second designer who joined later to accelerate delivery.

Challenge

The existing platform had grown organically over the years, resulting in a fragmented interface full of inconsistencies, complex workflows, and confusing navigation. The challenge was to rethink the entire product experience without disrupting the workflows that power users had built their habits around, while also laying the foundation for a scalable Design System that the development team could maintain long-term.

Approach

The process started with a thorough audit of the legacy platform, identifying pain points, redundant flows, and structural inconsistencies. Card sorting sessions helped reorganize the information architecture before any screen was designed. From there, the work progressed iteratively: low-fidelity concepts, stakeholder reviews, high-fidelity prototypes, and frontend integration using Svelte. The Design System was built and documented in Storybook in parallel, ensuring every component was reusable and consistent across the growing suite of tools.