GRIT Gym Club

Main Goal

Strategic UX/UI design challenge for a fictional fitness brand, demonstrating full-stack design thinking from typography system to high-fidelity e-commerce prototypes.

Methods

Created as part of a recruitment process Web Designer position, this project showcases end-to-end design methodology on a mock gym membership platform. Starting with a custom typographic design system, progressing through low-fidelity wireframes built with Odoo's official Wireframe Library, and culminating in polished high-fidelity prototypes. The result is a complete e-commerce flow for a nationwide gym chain, balancing aggressive pricing clarity with premium fitness branding — all designed in Figma to demonstrate technical rigor and visual storytelling under tight deadlines.