GRIT Gym Club

Recruitment exercise for an Odoo Web Designer position. Responsible for the entire design process: brand identity, typography system, low-fidelity wireframes, and high-fidelity prototypes, all delivered within one week, in parallel with another live development project.

Designing a credible, premium fitness brand from scratch under a one-week deadline, while simultaneously handling another development project. The brief required demonstrating the full design methodology: from foundational decisions like typography and visual identity, through structural wireframing with Odoo's Wireframe Library, to polished high-fidelity prototypes. Every decision had to be intentional and justifiable under time pressure.

The process started with the typographic design system — defining the visual hierarchy, tone, and brand personality before touching any layout. Low-fidelity wireframes were built using Odoo's official Wireframe Library, ensuring structural alignment with the platform's component logic. From there, the work moved into high-fidelity prototypes in Figma, covering the full e-commerce flow: homepage, membership plans, pricing table, and checkout. The final result balances premium fitness branding with aggressive pricing clarity, two aesthetics that rarely coexist naturally.